Created with the young generation & “Distortion”

A campaign for Distortion, targeting the young generation.
‍We listened to the voice of the youth and found out that traditional approaches to curb destructive behavior often fall on deaf ears. So, we went straight to the source, forming a youth panel to gather their perspectives and counter behavior solutions.

Our research uncovered the frustration that young boys feel when they are lectured on behavior without understanding the issue. And, the confusion caused by the mixed messages of “party hard” and “behave”, previous communicated by communicated by Distortion.

Taking inspiration from the youth of Copenhagen and Nordsjælland, we created a unique platform – the “Kærlig Hilsen Gadearmbånd” meaning “Love, Street Bracelets” – to personify the idea of a responsible party host. By wearing the bracelet, you show your support for the cause and join the movement for responsible behavior.
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The final message is simple: Experience all the fun that Distortion has to offer, with just one simple request – keep it cool on the streets. Support the cause and spread the love with a Street Bracelet today.