Created with the young  
generation.

Transforming the Game with PUMA and Gen Z!
‍Picture this: A fusion of football, hip-hop, and popular culture brought together by a group of young minds. That’s exactly what happened when we collaborated with PUMA Nordic to relaunch the iconic PUMA King booth.

We took inspiration from under-the-stands at your favourite stadium and transformed the Unisport CPH store into a gritty football environment, with liveshows, DJ and special light installations. 

The result? A space that perfectly captures the essence of the beautiful game and its cultural influence. It’s safe to say, we knocked it out of the park – or should we say, out of the pitch!