Created with the young generation & “Syd for Solen”

Syd For Solen wanted to bring the excitement of a brand new festival to life.
With three distinct days, featuring three diverse line-ups and three separate ticket options, they needed a way to effectively reach the younger generations.
That’s where we came in.

Our futuristic thinkers created eye-catching Instagram content together with our youth panel, that captivated the attention of the target audience, successfully communicating the unique offerings of this innovative festival, before it even existed.