Created with the young generation & “Visit Nordsjælland”

How the north is looking through the youth view
‍How do young people from Copenhagen explore the beauty of Nordsjælland for just one day? That was the challenge Visit Nordsjælland faced. We consulted the young generation in our Youth Panels and discovered, that they often turn to TikTok and Instagram for inspiration and share it with friends.

The answer? A TikTok and Instagram Reels campaign inspired by travel-inspiration-videos for destinations like Italy and Spain, showcasing all all the exciting things to do in Nordsjælland.